Why Trust Matters
Trust Matters
Without a commitment to truth and open communication, a solid relationship cannot be formed. Trust means: accountability, authenticity, credibility, honesty, integrity, respect, and transparency.
Trust Matters
Trust is the great intangible at the heart of every relationship and the most important currency in business. It's the glue that holds us together.
Trust Matters
Trust is key to customer loyalty, effective leadership, employee engagement and retention, collaboration, and ethical cultures. Trust creates value for a business by increasing profitability, boosting market value, adding competitive advantage and lowering costs, providing efficiencies, and improving morale, resulting in lower turnover, improved productivity and increased job satisfaction.
Organizational Communication
In our consulting work, we believe that one of the most important foundations in communication is trust: trust between managers and employees, trust between people in teams and trust on a one-on-one basis. Trust, the essential ingredient for collaboration and effective communication, is critical for organizations that want to create more open and caring cultures.
Change & Transition Management
Trust is a critical component of navigating change. Restructurings, mergers, and downturns contribute to the breakdown of trust. All parties need to trust that the change will work toward a better way. We help people trust in the process towards acceptance of a new way of working that will benefit both the organization and the individual.
Employee Communication
Open and honest communication between managers and employees creates mutual trust and understanding. Once you lose trust, you lose the ability to communicate and lead. We develop communication strategies to boost management credibility, enhance employee engagement and build collaboration and teamwork.
Knowledge Sharing & Collaboration
Knowledge sharing is often a matter of trust. Sharing of information leads to an increase in knowledge and understanding, and, therefore, trust. If distrust and fear are present and the culture doesn't foster trust, a knowledge sharing environment will not occur. Trust is the glue that holds that environment together.
Marketing
Trust is a market asset and key to customer loyalty. Distrust can result in refusal to buy or invest in a company's products or services. Establishing trust can increase profitability and efficiencies, boost market value, add competitive advantage and lower costs. By integrating trust as a competitive asset, organizations can improve their bottom line and promote their highest good.
Workplace Learning & Performance/Talent Management
Trust is a critical factor in employee engagement and retention, which can have a bottom line impact on an organization's profitability (employee turnover costs companies millions of dollars each year). To attract, develop, motivate and retain the best talent, companies must clearly communicate expectations and then deliver as promised. Establishing trust can improve morale, resulting in lower turnover, improved productivity, and increased job satisfaction, creating value for the business.
Read more: Why Trust Matters: it's the glue that holds us together, by Noreen Kelly, Leadership Excellence, August 2007.
Learn more about Trust Matters Group
